Artificial intelligence and big data processes have been incorporated across several sectors of the entertainment industry since the technology’s inception. The overall applications and the amount invested in artificial intelligence are only expected to grow in the coming years as entertainment companies recognize the potential of the technology to leverage data-intensive, automated and personalized content provisions.
In this article, we will look at a few key applications of artificial intelligence within the entertainment industry:
1. Targeted Advertising
One of the most impactful applications of AI in the entertainment industry has been in marketing. Algorithms used for created automated marketing processes and for targeting media content to specific audiences have now become standard practice.
Major movie studios leverage AI tools to generate content according to the algorithm’s identification of key moments in films that will create the most engaging experience.
AI tools are also used in online shopping to create a more personalized experience for customers. AI-generated banners reflecting suggestions based on the customers prior shopping history have now become common as they create unique ad banners for each customer.
2. Personalized Content
The creation of personalized content has been key for entertainment providers to retain their loyal customers, by giving them a personal experience that they can relate to and want.
Streaming services regularly make use of this technology to analyze user behavior and sentiment to compile a selection of media content that is similar to the content that they are interested in and have been watching.
Similar techniques have also been employed within the online casino industry. They utilize data-driven processes to enable their account holders to instantly access various games like slots, poker, blackjack that their patrons are most likely to enjoy.
As a result of being able to analyze and detect precise content, AI-powered tools make it possible to create personalized content for each user across their respective platforms in a manner that was not possible before. The use of such AI applications ensures that no two customers of entertainment platforms are subjected to an identical experience.
3. Accessibility
Entertainment companies have also leveraged AI tools to improve accessibility for their content. Global film studios are able to create flawless automatically generated subtitles using neural networks within AI to analyze the speech and dialogue used on-screen to recreate them as accurate subtitles.
Similarly, AI is also being used to better classify content and flag potentially harmful or problematic content. They employ sentiment recognition to determine any content that can be described as sensitive or insensitive. By employing AI tools to scan and locate such material, the process of curating content can be accomplished at much greater efficiency and speed than previous traditional and manual methods.
4. New Frontiers of Entertainment
An emerging and disruptive new technology that also relies heavily on AI processes to function and develop is the growing use of AR (Augmented Reality) and VR (Virtual Reality).
Many popular VR devices employ sophisticated algorithms to develop immersive worlds that react, change and respond according to the way the payers interact with them.
The growing interest in these technologies has taken them beyond the realm of gaming. They have also been implemented by film studios to create immersive movies that have received critical acclaim.
Film studios are intrigued by the possibilities of AR and VR is creating a new experience and are looking to capitalize on their rapid growth. As these technologies rely heavily on AI to function, we can expect AI to feature prominently in the future of film making as well as the way they are seen and experienced.
